According to the World Health Organization (WHO), the number of overweight or obese children under the age of five globally was estimated to be over 41 million in 2019.
In the United States, the Centers for Disease Control and Prevention (CDC) reports that the prevalence of obesity among children and adolescents aged 2-19 years was approximately 19% in 2017-2018.
In Europe, the World Obesity Federation states that around 1 in 3 children are overweight or obese.
In developing countries, the prevalence of childhood obesity is also on the rise due to changes in dietary patterns, sedentary lifestyles, and urbanization.
@Branding @Product
Fitlosophy
Focus on children's nutrition
and dietary wellness
Some overweight children may experience feelings of inferiority. Therefore, this design aims to approach the issue from a child's perspective. For instance, even a superhero like Ultraman can become overweight if they do not pay attention to healthy eating habits and exercise.
The inspiration comes from the psychological aspects of obese children and the combination of familiar cartoon characters or superhero figures that children are acquainted with.
The intention is to present the message in a lighthearted manner to make it more easily accepted by children.
